Strategic Growth Consulting
It is essential to have a well developed customer-centric strategy and gain the support of the organization to achieve its goals. A good strategy is specific: it sets goals and creates a roadmap. Only in this way, can each function develop plans aligned with the overall strategy and make possible the effective tracking and monitoring of progress against the goals.
This process starts with designing a customer experience that is differentiated and tailored to customer needs. We have proven, proprietary methods to identify what is most important to customers. Based on these insights, we develop a brand position that is motivating and unique. We also help our clients analyze their internal and external environment and develop guiding strategies, and strategic growth plans.
Analysis of External and Internal Environment
These are the possible initial analyses that can be undertaken as part of strategy development:
Category (industry) analysis
Competitive analysis (includes share of category)
Profitability analysis by line of business, channel, etc.
Historical sales analysis (by geography, line of business, and client)
Client historical channel analysis
Analysis of customer research
Development of a Brand Position and Guiding Strategies
Based on this analysis, there may be work evaluating the current brand position and developing a new one, if necessary. Once a brand position is established, strategic marketing and sales strategies are established.
Development of a Strategic Growth Plan
This plan brings the strategic plan down to the next level of detail. This entails specific sales targets and timing by line of business, geography, client, channel, and sales force. It also identifies all the assumptions underlying the plan.
HOW CAN WE HELP YOU?
To discuss how our team can help your business achieve true results, please Contact Us or Call us at 212-596-7155